The Church Website: Overrated, Overdone, or More to Come?
USA Today reports that 82% of churches with over 200 in attendance have a website. Yet only 29% of churches with 100 or less in attendance have an online presence.
There’s no doubt that many people are searching the web for churches. As a pastor, when I talk to those interested in our church, I get one predominant response: “Oh, give me your web address, and I’ll check you out.”
Given the limited resources and budgets of churches (particularly those with under 200 people), and the infinite amount of ways to connect with people, should the church put time and money into a website? Should the 71% of smaller churches that don’t have a website look to make a presence online or use their efforts elsewhere?
My take: a website is one of the easiest and most visual ways to connect with people. It’s well worth the investment. But it’s one tool of several that churches, big and small, should utilize. Just remember, the Internet was not around in the 1950s, so don’t make your website look like it was.
What do you think? Overrated, Overdone, or More to Come?